Just ask KC Concepcion, who, following her breakup with actor Piolo Pascual, smolders on the cover of the January-February 2012 issue of Rogue Magazine, her tush out and proud.
Within minutes of posting the KC cover on its Facebook page on Jan. 24, Rogue saw its handiwork go viral.
"KC and the sunshine Butt," quipped one Facebook commenter.
The actress also became the top trending topic on Yahoo!, with Rogue Magazine in third place on Jan. 25.
TV news shows picked up the story, too.
To date, the post has been liked by more than 3,600 people, generated more than 1,000 comments and has been shared nearly 900 times.
And the issue isn't even out yet.
In a Yahoo! Philippines OMG! exclusive, Rogue editor-in-chief Paolo Reyes and design director Miguel Mari shared excerpts from the cover story and a few behind-the-scenes anecdotes on the cover shoot, which was taken by Mark Nicdao.
Exclusive excerpts from the cover story
When she went on "The Buzz" to proclaim tearfully that her year-long relationship with Piolo Pascual was over, KC told Rogue why. "It's simple. No one was making it known that the relationship was over. So I stepped up to let people know the truth."
To deal with the pain of the breakup, she said, "I'm growing fangs and claws—not just for myself—but for everyone I love around me. If they get hurt in the way that I felt, I'm just going to lose it. It shouldn't ever happen to anyone."
The Rogue interview was conducted by director and Yahoo! Philippines OMG! blogger Jose Javier Reyes, to whom KC admitted, "What I've learned is it's so important to be real. If you're already moving in a world of make-believe…which is amazing and fantastic…but when it comes to your private life, you want it to be as real as possible."
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